Fundraising with (and against) each other

March 21, 2018
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I come from an incredibly competitive family. We’re so competitive that for years my mom claimed she didn’t like playing board games simply because she couldn’t handle losing to her children.Jokes aside, there’s no denying that competition can be a powerful motivator. I’ve seen work teams complete projects in record time when told another team has been given the same task.In the same way, competition can help motivate fundraisers to raise more money for the causes they care about – while also having fun. That’s one of the reasons why I’m so excited about GivenGain’s new team-based fundraising.

GivenGain Teams enables companies, sporting events, educational institutions, clubs and even families and friends around the world to fundraise together for any charity. Of course, in my family that means competing for the title of the best fundraiser! And that’s not a bad thing at all if you want to change the world.GivenGain Teams really taps into the community and competition inherent in groups by letting them track how much money they’ve raised, reward their best fundraisers and communicate with Team members for a sense of community.Whether you’re a charity, corporate, event or a community like a school, university or church, the good news is you too can tap into the community and competitive spirit in your giving community, by using the following steps and tips:1. Sign up for GivenGain TeamsStart a charity fundraising team as friends or colleagues or for an organisation, club, school or event. Organise into smaller groups and use leaderboards to collaborate and get competition going.2. Celebrate your team’s successesShowcase the best fundraisers on social media and e-mail. Arrange prizes as incentives to fundraisers with the most donations, fundraisers who raised the most or fundraisers with the most creative fundraising pages.3. Remind your team why it mattersCompetition is fun but it’s also important to remember that you’re doing it for charities that are changing the world. Be sure to include messages about how the funds will make an impact and help the charity (or charities) you are raising money for to create a better planet.If you have a group raising funds, I really encourage you to harness the power of competition to increase the impact your fundraising can have for the charity you care about.

If you’ve got a cause you care about, I’m here to help you grow and fund it. My name is Wendy van Eyck and I am obsessed with teaching non-profit fundraisers and marketers with few resources, little time and high targets how to generate the funding they need to bring change to a community they care about. Find free resources and ideas at van EyckNon-Profit Communications Expert