Team Fundraising Playbook: How to Rally Your Coworkers, Classmates, or Club Behind a Cause

Fundraising is powerful alone, but unstoppable together. Whether it’s an office, a university class, a sports team, or a social club, team fundraising turns small individual actions into collective impact. At GivenGain, we’ve seen corporate teams, student societies, and even running clubs raise thousands by uniting behind a single campaign. This is your step-by-step playbook for rallying your group into a true team of Champions.
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Why Team Fundraising Works

• Shared purpose: Builds community spirit and morale.
  
• Network effects: Each member activates their own donor circle.
  
• Friendly competition: Teams thrive on challenges and leaderboards.
  
• Employer/club pride: Amplifies group reputation and recognition.

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5 Steps to Launch a Team Fundraiser
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1. Pick a Cause Everyone Believes In
   Align with something the whole team cares about — a local youth program, a health initiative, or an event like the Boston Marathon Charity Program.
   
2. Set Up a Team Page
   On GivenGain, create a central Team Page that links every member’s personal Fundraiser Page. This keeps totals transparent and goals clear.
   
3. Divide & Conquer
   Assign roles:
   
   • Captain (motivator)
     
   • Social media lead
     
   • Finance tracker
     
   • Recognition manager (thanks donors, updates page)
     
4. Make it Competitive
   Use internal contests: who can get the most donors, the first 10 gifts, or the biggest single donation?
   
5. Celebrate Wins
   Share milestones on LinkedIn, Instagram, and internal newsletters. Recognition fuels momentum.
   

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Case Study

During the Cambridge Half Marathon, local running clubs created fundraising teams. By combining their efforts, clubs raised significantly more than solo fundraisers, and built lasting team pride.

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Toolkit for Team Fundraising

• Pre-written kickoff email for your group.
  
• Weekly update templates (“We’ve raised 50% of our goal!”).
  
• Social graphics for team members to share.
  

Ready to rally your group? Email support@givengain.com to set up your team page today! And if you’re fundraising as part of an event, and we’ll make sure we link it to the event you're taking part in!